Find your own direction.
Translate the structure, rhythm and relationships within a source into an original concept.
Your output / editable design rulesA creative workflow for the age of AIArchitecture / Landscape / Interiors
Every image hides a rule.
Turn visual inspiration into a design you can direct.
Find the patterns behind an image. Develop an original concept. Carry your design intent through every iteration.
Method in studio use · App in private trial, two sessions free
A rule, carried forward
Crystal Cove, California
Abstracted rule · not a building plan
Fractured Tide Bathhouse · concept visualization
01 / Observe the sourceRock separated by joints. A structure to read.
02 / Extract the ruleSeparate masses. Connected spaces between them.
03 / Develop the designThe fissure becomes a passage. The rule becomes space.
You bring the inspiration. You make the decisions.Discover Morphogen
01 / The promise
A clear idea.
A thread to follow.
Morphogen helps you turn what you see into a set of design rules you can edit, test and develop in the AI tools you already use.
Make deliberate choices.
Compare directions, develop a brief, and turn the decisions you approve into a prompt for your preferred image tool.
Your output / concept + master promptKnow what changed.
Review new images against your intent. Keep what holds, identify drift, and build on earlier decisions.
Your output / a traceable design record
From a fracture in the rock
to a way through the building.Follow this transformation ↗
to a way through the building.Follow this transformation ↗
02 / The workflow
From seeing
to shaping.
Three phases connect inspiration, design and iteration. Your judgment directs every phase.
01 / Read
Discover the logic.
Bring a photograph. Identify the relationships that give it character and shape them into editable design rules.
02 / Develop
Give it a purpose.
Set the brief. Explore directions. Choose a concept and prepare the prompt that carries it into your image tool.
03 / Continue
Carry the intent forward.
Generate in your own tools, bring the results back, and review them against the design rules as the project evolves.
Image generation happens in your own account. Morphogen provides the method for directing and reviewing it.
Explore all nine moves ↗03 / Selected transformations
A source.
A different possibility.
Cloud field → Desert settlementDune Cell
Dune Cell
Retreat
A field of cloud cells becomes an intimate desert settlement beneath a canopy of filtered light.
Explore the case study ↗
Concept visualizations from the studio record. Each study names its source, decisions and development status.
04 / What comes next
The method in studio use.
The app, in private trial.
Morphogen grew out of a working design practice. The app now runs the same method on your own images. Places open in small groups.
The Morphogen Method
A structured process for reading sources, developing concepts and reviewing generated images.
The Method Pack
The method, working templates and worked examples, prepared for the founding cohort.
The Morphogen app
Bring one source image. Leave with a DNA Card you shaped, a locked concept and a master prompt for your own image tool. Two sessions free.
Request a place →Concept Forensics
Read the genome of an existing building, then lock visualizations, studies and design interventions to it. In studio use today.
See how it works →05 / Plans
Two sessions free.
Then decide.
Plans for the Morphogen app, in US dollars. The first 50 founding subscribers keep their launch price for two years.
Free
Two full sessions on your own images: source, DNA Card, concept, Concept Lock and master prompt, exported as a pack for your image tool. The Library and Sources stay open to all.
Private trial. Email sign-in. No card.$29 / month
The Morphogen app for one designer: read your sources, build DNA cards, develop concepts, compile master prompts and lock what you approve. Image generation stays in your own accounts.
Opens after the free trial. Founding price held for two years.To be announced
For studios and teams: shared projects and team review.
In planningPrices in US dollars. Studio opens after the free trial, and nothing is billed before then. Cancel anytime, online, from your account. Every session you run stays in your account. Concept Forensics for existing buildings is planned for paid plans once the app is fully deployed. Request a free place or join the founding 50
06 Founding cohort
Fifty founding designers.
The method is in daily studio use and the app has just opened in private trial. Founders get both sides of that moment.
- F1The Morphogen Method Pack, on release.The v2.7.5 system, 10 working templates and two complete worked genomes. Run it inside the AI workspace you already use.
- F2A beta seat, and your launch price held for two years.The first 50 founding subscribers keep their launch price for two years, counted from first billing, while the subscription stays active.
JOIN THE FOUNDING 50
Write to reserve a founding place.
Send a short email with your name and the kind of work you do. Carlos replies to each founder personally, with the founding terms.
Or write toinfo@morphogenstudio.com
No payment now. Two sessions are free in the trial; Studio is planned at $29 a month (US dollars). Founding places are offered in the order people write in.
Before you begin.
Share your feedback ↗How does Morphogen fit with my image tools?
Morphogen helps structure the concept, prepare the prompt and review what comes back. You generate images with your own tool and account. The current method includes adapters for ChatGPT Image, Gemini and Midjourney.
How much control do I keep?
You can edit the rules, compare directions and decide what to carry forward. A lock records a decision you approve; it cannot force an image generator to comply. New images still need review.
Can I use the app today?
Yes, by invitation while places open in small groups. Request a place and you get two full sessions free. The app reads your source and builds the design record; images are still made in your own tool and account. The Method Pack is forthcoming for the founding cohort.