01 / Extract
Find the rules.
From photographs, renders or drawings, Morphogen reads what gives the project its character: hierarchy, mass, ground, light and material.
Concept ForensicsPlanned for paid plans
For existing architecture
Every building has a genome. Read it first.
The Concept Forensics Method finds the unwritten rules in an existing architectural project. It extracts them, defines them as the project’s genome, and uses that DNA to lock visualizations of the building as it stands, of further studies and of new design interventions.
In studio use · Coming to the app with paid plans
How it works
Extract. Define.
Generate.
Images and explainer films that stay true to the project, round after round.
02 / Define
Write the genome.
The rules become the project’s DNA: what any addition must obey, and where the building can still grow. You approve what binds.
03 / Generate
Lock the visuals.
One master prompt carries the genome into your image tool. Every new image and film is checked against it, so the project keeps its identity.
Coming to paid plans.
Concept Forensics joins the Morphogen app once it is fully deployed for paid subscriptions. Until then, try the method on a source image, or join the founding 50 to hear first.
For projects you or your firm have the right to work on. On anyone else’s building, a reading studies principles and never imitates its design.